We liken our approach to stock investing. Bitcoin and cryptocurrencies are commodities; they are not stocks. They have prices, but they are fundamentally different. The exchange may be the only similarity between the two. We know that the underlying technology powering Bitcoin has potential to be adopted for institutional and retail capital alike. Cryptocurrency’s decentralized nature means that it cannot be shut down or manipulated easily. Many people ask why own Bitcoin, it’s that simple. We believe in the future and so should you. So we’re going long with Bitcoin anticipating capital will continue to flow as it’s potential is realized.
Let’s say on January 2, 2017, you owned $1,000 and exchanged it into euros (EUR) with another market trader at a rate of EUR€0.9565, leaving you with EUR€956.50. Then, on November 24, 2017, the value of the US dollar had fallen from EUR€0.9565 to EUR€0.8380, so you decide to exchange your euros back into US dollars. After finding someone willing to sell their US dollars for your euros, you carry out the exchange at the new price. Your EUR€956.50 is now worth $1,141.40, leaving you with a profit of a little more than 14%.
Never put all your eggs in one basket. Diversify. While the potential to earn more is increased with the amount of money you invest into a coin, the potential to lose more is also magnified. Another way to think about it is to look at the cryptocurrency market as a whole; if you believe that this is just the beginning, then more than likely the entire market cap of cryptocurrencies will increase. What are the chances that this market cap increase will be entirely driven by one coin vs. being driven by many coins? The best way to safely capture the overall growth of cryptocurrency is to diversify and reap the benefits of growth from multiple coins. Also, fun fact — Between January 2016 and January 2018, Corgicoin has increased by 60,000x, and Verge has increased by 13,000x. During the same period, Bitcoin has increased by 34x. While you would have gotten impressive gains from Bitcoin, expanding into other coins could have landed you potentially larger ones.