Bitcoin faced extreme headwinds in March when Alphabet's Google (ticker: GOOG, GOOGL) joined Facebook (FB) in banning ads for cryptocurrencies, which lowered liquidity in the market. In an abrupt reversal, Facebook said on June 26 that it would allow some ads for cryptocurrencies, but continues its ban against initial coin offerings and binary options.
Up until now however, these types of funds haven’t been available to cryptocurrency investors. Due to taxes, legal compliance, impracticality, fear, and other reasons, most investment and hedge funds have limited or no exposure to the big profits that can be found in the cryptocurrency market. Investors have had to manage their blockchain assets manually. But that’s all about to change.
So far, everything we’ve discussed has involved taking a long position on a coin. That is, our focus has been buying a coin at a lower price than what we think we will be able to sell it at later. What if we have some indication that leads us to believe that the value of a coin is about to decrease? In this case, we could take a short position, which is the same technique that made some people boatloads of money during the 2008-2009 housing bubble.
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Never put all your eggs in one basket. Diversify. While the potential to earn more is increased with the amount of money you invest into a coin, the potential to lose more is also magnified. Another way to think about it is to look at the cryptocurrency market as a whole; if you believe that this is just the beginning, then more than likely the entire market cap of cryptocurrencies will increase. What are the chances that this market cap increase will be entirely driven by one coin vs. being driven by many coins? The best way to safely capture the overall growth of cryptocurrency is to diversify and reap the benefits of growth from multiple coins. Also, fun fact — Between January 2016 and January 2018, Corgicoin has increased by 60,000x, and Verge has increased by 13,000x. During the same period, Bitcoin has increased by 34x. While you would have gotten impressive gains from Bitcoin, expanding into other coins could have landed you potentially larger ones.