This marketplace is widely known within the cryptocurrency community and I would tell that this is true as you hardly can find a trader who heard nothing about it. Moreover, several famous and popular tabloids like Forbes, Coindesk, Reuters have mentioned Bitstamp in their articles. The company has established cooperation with Ripple, CACEIS and Swissquote.
The exchange offers its own coin termed as BNB (Binance coin). Being a centralised exchange, you can get decent discounts while conducting trade in their own tokens i.e. BNB. Before investing through any exchange, your major concern might be the fee structure. Thanks to Binance, as it offers a standard trading fee of only 0.1% which can further be reduced if the payment is conducted in BNB. Moreover, you can register and operate on both web and mobile (Android and iOS) interfaces which are very simple and user-friendly.

Know what you are investing in, and know the risk. Bitcoin is speculative and volatile. Buying near $Xk means buying near the highest price Bitcoin has ever been. Some think Bitcoin is going to $X2k; some think it is going to $10. It is easy to get euphoric and think whatever today’s price is a safe bet. Historically that has been true or not depending on the weather on a given day.
To stress some points made above, realize that a diverse portfolio and investment strategy will eat into gains as often as it staves off losses. The only way to make big profits most of the time is to make risky moves. If you go all in on a single coin at a given price and it goes up, that is a payday. If it goes down, your investable funds are locked into that crypto (unless you want to sell at a loss). Diverse strategies protect against this, but they will also eat into your potential gains (as it is rare for everything to go up or down at once). Know what you are looking for and know how to weight your portfolio to reflect that.
Cheap fees and fast exchanges. For each trade, the exchange platform you’re using will take a small percentage as commission for the service it’s providing. This is inevitable. Where cryptocurrency trades differ from their fiat currency equivalent is in the size of this fee. Because the fees for transferring cryptocurrencies (typically via wallet payments) are cheaper than credit card and bank transfer fees, cryptocurrency-trading fees are cheaper than forex-trading fees.

Don’t be greedy. No one ever lost money taking a profit. As a coin begins to grow, the greed inside us grows along with it. If a coin increases by 30%, why not consider taking profit? Even if goals are set to 40% or 50%, you should at least pull out some of the profit on the way up in case a coin doesn’t reach the goal. If you wait too long or try to get out at a higher point, you risk losing profit you already earned or even turning that profit into a loss. Get into the habit of taking profits and scouting for re-entry if you want to continue reaping potential profits.